Voicescape Blog

Automating Income Collection For Smaller Landlords

Written by Lucy Ashall | Jan 31, 2025 10:56:22 AM

Voicescape’s award-winning technology has always been driven and developed by the real sector challenges faced by social landlords. We understand the extra support that your income team must provide around issues like the cost-of-living crisis, Universal Credit migration, and rent increases. These are challenges that affect all landlords of all sizes.   

For smaller landlords, however, lower team capacity and tighter budgets often mean certain debt types get left behind – and there’s a lack of affordable solutions out there to help. That’s why Voicescape is meeting these landlords where they are, with a bespoke and more focused income collection product that addresses those internal challenges directly.

The challenge for smaller landlords

Current tenant arrears (CTA) is typically positioned as a priority within income teams. However, smaller organisations with fewer officers are often so occupied with CTA that they lack the capacity to address other debt types where large amounts of arrears have accrued over time. 

For former tenant arrears (FTA), recharges, and sundry debts, the data is typically older. This often involves a greater manual effort to outbound call tenants, requiring a level of capacity that many smaller landlords simply don’t possess. This can lead to debt being forgotten about or written off. 

Enter Voicescape, with a more focused provision of our Collections solution geared towards helping smaller landlords recover otherwise inaccessible debt.


Automating engagement for hard-to-reach debt types

Voicescape Collections leverages automated engagement to replace the manual outbound calling effort that takes income officers away from what they do best: having meaningful, supportive conversations with tenants who need them most. 

Our team will advise you on the best ways to contact tenants in order to achieve the highest response rates – all informed by evidence-based human behaviour. We’ll help you craft the right message, sent at the right time, to the right people, in a recorded voice that’s familiar to your tenants. It’ll give them the option to transfer back into your organisation to have a conversation with an available officer. 

Many have described using Voicescape Collections as having an extra pair of hands within the income team. It takes on all the outbound calling load and leaves capacity for teams to engage with tenants who have chosen to have a conversation. 

Voicescape has supported a number of landlords to achieve incredible outcomes and arrears performances using this proven technology. Discover a snapshot of this in action at Greatwell Homes and Belle Isle Tenant Management Organisation (BITMO).

In action: Greatwell Homes

Stock size: c. 5,200

Income team size: 1x team leader, 6x income recovery officers, 1x money and benefit advisor

Challenges:

  • Capacity taken up by complex and court cases – unable to manually outbound call other customers
  • Struggle to manage resources through absence/leave – some cases were neglected
  • Lack of positive engagement – affecting tenant relationships and team morale
  • Unable to make prevention interventions – leading to increased arrears
  • Previous outbound call list wasn’t integrated with HMS

Solution: 

  • Voicescape Collections implemented in 2022 for outbound engagement
  • Very little input needed from Greatwell’s IT  team
  • Integrated the solution with their HMS, feeding in data to automate outbound calls for sundry debt, FTA, and bounced direct debits
  • Enabled richer conversations to be had with inbound callers transferred from automated Voicescape outreach

Results: 

  • Approximately 80% of outbound calls lead to inbound conversations in week 1
  • Arrears reduced from 2.53% to 2.34% in year 1 (Dec ’21-Dec ’22)
  • Expanded to Voicescape Caseload Manager in 2023 – Dec ’23 arrears rate: 2.32% 
  • Integrated pay-by-link technology in 2024 – Dec ’24 arrears rate: 2.21%

In action: BITMO

Stock size: c. 1,850

Income team size: 2x financial inclusion officers, 4x income officers

Challenges:

  • Battling budget cuts and rent increases
  • Belle Isle has high levels of worklessness and higher-than-average rates of ill health, resulting in increased financial hardship and unpredictable income streams for tenants
  • Resident wellbeing and financial instability worsened with the cost-of-living crisis
  • Their modest-sized team struggled to engage residents and collect arrears 

Solution: 

  • Created call scripts using recognisable voices from staff members to foster trust and recognition in voice notes and phone calls – driving engagement 
  • Customised call frequency per week and volume of calls, allowing income managers to tailor the technology to the team's needs and accommodate periods of absence
  • Facilitated quicker and more efficient target achievement

Results: 

  • Increased collection rates from 95.66% in Mar ’20 to 96.4% in Nov ’23 – with a cash saving of £59k
  • Response rates from voice notes reached 51%, remaining stable around 40%
  • Ascent on Leeds Council’s collections league table of 22 housing offices – from 13th place to consistently securing one of the top 3 positions since Dec ’22 

Built to support smaller housing associations

We’ve adapted our core Voicescape Collections solution to directly meet the needs and budgets of smaller landlords. By automating that laborious outbound calling process, Voicescape will enable you to reduce manual workload, reduce debt value, and increase collection rates – empowering you to target more debt types and unlock income you may previously have written off. 

Get in touch with a member of our sales team today for a conversation about your specific needs.